PR case studies

Agrivert

Agrivert has more than 13 years’ experience in the organic waste management sector and is a specialist in in-vessel composting.

The client need

Agrivert wanted to find imaginative ways of communicating with local authority and consumer audiences, highlighting the environmental and cost benefits of composting.

The Loud solution

Loud handled both PR and design projects for Agrivert. In addition to traditional PR activity – including placing news releases and feature material with trade, B2B and regional press – Loud also took a more creative approach, devising competitions, site visits and other events. Our design input permeated throughout the brand, from website and printed output to exhibition displays.

The outcome

A schools competition with a composting theme, devised and managed by Loud, culminated in a well-publicised ceremony, with the prizes presented by David Cameron MP, Leader of the Conservative Party. By championing the Agrivert brand, we were able to create a strong and consistent presence for the company.

Valpak

Valpak is the UK’s largest packaging producer compliance scheme, helping businesses meet their obligations under various waste management regulations.

The client need

Valpak needed an effective means of communicating their recycling messages to waste reprocessors, blue chip retailers and local authority customers, in order to promote an understanding of UK business obligations, legislation and the wider environmental issues.

The Loud solution

Loud targeted Valpak’s audiences through a combination of effective PR and creative design projects. Robust ongoing PR activity included producing white papers, arranging round table meetings and journalist briefings, and composing by-lined features and news releases. Design and copywriting projects included researching, writing and designing Valpak’s informative and colourful yearbook for three successive years.

The outcome

Loud was able to stimulate considerable dialogue between Valpak and its wide-ranging targets by translating highly technical, specialised material into readable and reliable news and information.

Eclipse Marketing

Eclipse Marketing is a full-service marketing agency and one of the top 40 in the UK.

The client need

Eclipse Marketing, whose blue-chip client portfolio includes Alpro soya, Honda, Panasonic, Toyota and Vauxhall, wanted Loud’s expertise to help promote its brand, building on its reputation and raising awareness, using a new approach.

The Loud solution

Loud designed, developed and maintained Eclipse’s own blog, www.e-clipsblog.co.uk, as a dynamic focus for news, advice and debate in the marketing space. We provided editors in the key trade and sector media with engaging feature material, including negotiating a regular, by-lined advice column for Eclipse’s CEO in a regional business publication. For a major marketing and technology exhibition, Loud provided not only the design for Eclipse’s stand but also PR collateral and media introductions. Loud also provided support to the agency through the major launch of groundbreaking semantic technology products.

The outcome

We’ve been successful in positioning Eclipse as a significant industry voice and its people as sector experts, as well as securing consistent, quality media coverage. With PR support from Loud, Eclipse has been able to bring its semantic technology products to the attention of the marketing and wider media and market sectors.